Case Study: ClickUp launches a memorable, data-driven Big Game commercial with Momentive Ad Testing

How ClickUp utilized ad testing to launch a revolutionary big game commercial

ClickUp, the all-in-one productivity platform, faced a high-stakes challenge: launching its first-ever ad during America’s biggest annual football game (113 million viewers) and needing a fast, scalable, statistically sound way to test creative. ClickUp turned to Momentive and its Ad Testing service for expert, quantitative insights and to avoid selection bias in its research.

Using Ad Testing by Momentive and Momentive’s professional services and integrated respondent panel, ClickUp tested versions of the ad with more than 5,000 people in under a week, selected the statistically most funny and memorable creative, and used open-ended responses to create SEO-focused word clouds. Momentive’s work produced rapid, actionable insights that maximized the spot’s impact—driving the highest traffic to ClickUp’s site—and gave the team confidence to run the big-game campaign.

ClickUp

Brian Sherry

Creative Operations Lead