Case Study: Foto Video Garbani streamlines photo cataloging and online sales with MomaPIX

Photographic e-commerce and Artificial Intelligence in the DAM of Foto Video Garbani agency

Foto Video Garbani, a long-standing photographic agency, needed a technological solution to save significant time cataloging the large volume of photos from its events. The customer also sought an easy-to-use online tool for its clients to purchase images, eliminating the need for long in-store appointments. To address this, they turned to the vendor Momapix and its DAM solution.

The Momapix solution implemented OCR and AI to automatically recognize and tag bib numbers from sports events as keywords, drastically reducing manual work. An integrated e-commerce store allowed for immediate online photo sales. This resulted in a more efficient service, increased online sales, and enabled the agency to attract more event sponsors by featuring their banners in the digital archive.

Foto Video Garbani