Case Study: IGPDecaux simplifies digital archive access with MomaPIX DAM

IGPDecaux organizes the digital archive with the DAM MomaPIX

IGPDecaux, a leading company in outdoor communication in Italy, faced the challenge of managing a complex internal archive of product images. Their photos were stored in a cumbersome nested folder system on a company network, which was difficult for both catalogers and users to navigate. The company needed to simplify access and cataloging for its various product lines and clients, turning to Momapix for a Digital Asset Management (DAM) solution.

The solution implemented by Momapix utilized a robust tagging system to replace the nested folders. By adding the correct metadata labels, files could be easily cataloged into the correct categories. This made images easily traceable through dynamic tag filters and created a dedicated section for on-air campaigns. The Momapix system provided an organized, easily accessible internal archive reserved for different company teams.

IGPDecaux