Case Study: Generali Group streamlines multimedia asset management with Momapix

Gruppo Generali uses MomaPIX for managing its multimedia production

Generali Group, a major international insurance and financial entity, faced significant challenges in managing its vast and growing collection of historical and current multimedia assets. Their content was decentralized and difficult to search, leading to inefficient workflows, a lack of awareness of available materials, and potential risks in copyright and GDPR compliance. To solve this, they turned to the Momapix digital asset management solution.

The Momapix platform provided a centralized repository with advanced tagging for copyright, privacy, and bibliographic tracking to ensure regulatory compliance. The solution also streamlined internal communications with an integrated newsletter feature and simplified access via a Single Sign-On system. By implementing Momapix, Generali Group gained an efficient, organized system that saved employees time and mitigated legal risks.

Generali Group