Case Study: Maison de Fleurs achieves 383% organic traffic growth with Moltin

Luxury events florist focusing on supreme client expertise and producing custom floral masterpieces

Maison de Fleurs is a London-based luxury events florist that wanted to expand from B2B event work into a competitive lifestyle and B2C market. They needed an engaging, visually-driven eCommerce site ready for peak trading that preserved their premium brand, supported SEO and marketing, identified customers, and could handle operational constraints (limited daily arrangements, London-only delivery and the ability to pause orders during busy events). To meet these needs, agency Greenlight selected Moltin’s API-first, microservices commerce platform.

Greenlight retained Drupal and integrated Moltin’s API-led commerce to create a “creative-driven commerce” experience that allowed bespoke customer journeys, easy integration with existing content, and operational controls like pausing orders. They also used a Data Management Platform for audience insights and tailored tone of voice for international customers. The Moltin-powered solution drove significant business growth: the site was on track to achieve ROI in the first year, organic data increased 383% after going transactional in September 2017, and overall activity rose 1,027.84%.

Maison de Fleurs