Case Study: Black Crows achieves a doubling of site visitors and a flexible, design-driven eCommerce experience with Moltin

Black Crows Taking their Commerce offering off-piste with Moltin

Black Crows, an independent free‑ski brand from Chamonix, France, needed a seamless, design‑driven commerce experience to reduce friction and boost conversions. After struggling with technical limits using Shopatron and a Ruby on Rails frontend and weighing off‑the‑shelf versus costly custom CMS options, Global Marketing Manager Chris Booth chose Moltin as a lightweight, API‑first solution that would allow a custom design to sit naturally with their eCommerce experience.

Using Moltin as the commerce engine, Black Crows and development partner Rangle.io re‑platformed in 12 weeks to a modern AngularJS frontend, leveraging Moltin’s EAV “Flows” and multi‑lingual capabilities to add custom fields and provide English, French and German product descriptions on the fly. The Moltin‑powered site is easier to manage, supports ongoing design flexibility and delivered measurable impact — site visitors doubled after launch, driving strong growth.

Black Crows

Chris Booth

Global Marketing Manager