Case Study: ReelShort achieves 60-point D7 ROAS lift with Moloco Dual ROAS

How ReelShort increased D7 ROAS by 60 percentage points with Moloco

ReelShort, a global short-drama video streaming platform, faced a challenge in scaling its user acquisition. Its strategy initially focused primarily on viewers who paid to unlock content, which understated the value of its large ad-supported audience that generated significant advertising revenue over time. To better capture the value of all viewers, ReelShort partnered with Moloco.

Using Moloco's Dual ROAS product, ReelShort was able to optimize its user acquisition by evaluating both in-app purchase and in-app advertising revenue together. This solution provided a more complete view of viewer value. As a result, ReelShort increased its weekly user acquisition budget by 2.35 times and scaled its Dual ROAS spending from 1.5% to 40% of its total budget. Most significantly, Moloco helped ReelShort increase its D7 ROAS by approximately 60 percentage points in roughly six weeks.

ReelShort