Case Study: Xanh SM doubles repeat orders and beats CPA targets with Moloco Ads

Xanh SM doubles repeat orders and beats CPA targets by 120% with Moloco

Xanh SM, Vietnam's first all-electric ride-hailing platform operated by Green and Smart Mobility JSC, faced the dual challenge of scaling ride volume and building user loyalty without relying on heavy discounts. The performance marketing team needed to hit strict D7 cost-per-acquisition targets for new riders while efficiently re-engaging lapsed and low-frequency users to drive repeat bookings. They partnered with Moloco to solve this.

Moloco implemented a comprehensive re-engagement strategy using Moloco Ads, leveraging CPA-based models and first-party data to segment users and prioritize those most likely to book a ride. This AI-powered approach targeted users with high intent. The results were rapid, with Xanh SM achieving its D7 CPA goal within two weeks and ultimately doubling total orders across iOS and Android. Furthermore, the cost per repeated order beat the internal target by 120%, demonstrating efficient growth.