Case Study: VTC Mobile reduces CPI and boosts D7 ROAS with Moloco Ads

A fast-growing mobile app that recently raised a Series B round cuts CPI and exceeds ROAS by 2x with Moloco

VTC Mobile, a leading game publisher and subsidiary of Vietnam Multimedia Corporation, sought to acquire more high-quality users for their mid-core simulation and role-playing games. Their challenge was finding a stable and efficient solution beyond walled gardens like Meta to focus on their key KPIs: D7 ROAS and user retention. They partnered with Moloco and used its Moloco Ads product.

Moloco implemented its machine learning-powered solution, which utilized VTC Mobile's first-party data to create custom in-game events for training its models. This allowed Moloco to immediately begin acquiring high-value users upon campaign launch. The results included exceeding target ROAS by 2x, hitting target CPI for each title within the first week, and successfully onboarding four title expansions in three months through in-house management.