Case Study: Polaris Office achieves double-digit ARPDAU growth with Moloco SDK

Polaris Office boosts ARPDAU 15% on Android with Moloco SDK

Polaris Office, a leading mobile productivity app with over 130 million subscribers, faced the challenge of scaling monetization to grow revenue while competing with major tech giants. To find new revenue streams beyond subscriptions, the company partnered with vendor Moloco to implement in-app advertising using the Moloco SDK.

Moloco implemented its in-app bidding SDK, which was tested against 13 other ad networks. The solution resulted in a double-digit increase in ARPDAU, specifically 15% on Android and 10% on iOS. Moloco also achieved a top-three ranking in average eCPM and streamlined the workflow for Polaris Office, reducing internal resource costs.

Polaris Office