Case Study: ShopBack achieves 15x SKAN install growth with Moloco Ads

ShopBack scales SKAN installs 15x with Moloco

ShopBack, a leading shopping and rewards platform in Asia-Pacific, faced the challenge of scaling its user acquisition across new and existing markets while maintaining strict cost efficiency for its iOS SKAN campaigns. To break through a growth ceiling, they partnered with vendor Moloco and utilized its Moloco Ads product.

Moloco implemented an AI-powered optimization solution leveraging ShopBack's first-party data to target high-value users. This approach, combined with Moloco's extensive reach across the independent app ecosystem and consultative support for SKAN implementation, delivered remarkable results. ShopBack achieved a 15x increase in SKAN installs while maintaining stable customer acquisition costs and successfully expanded its operations from 3 to 8 markets.

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