Case Study: Yogiyo boosts advertising business by 94% with Moloco Commerce Media

Yogiyo onboarded 25K advertisers in under one month with Moloco

Yogiyo, a leading food delivery platform in South Korea, faced challenges scaling its advertising business due to a time-based ad service that required prepayment with no performance guarantee and offered limited reach. This system restricted their advertiser base and left niche inventory unfilled. To overcome this, Yogiyo partnered with vendor Moloco and its Moloco Commerce Media platform.

Moloco implemented its machine learning-driven Commerce Media Platform to deliver real-time, hyper-relevant ads based on user behavior and location. This solution led Yogiyo to onboard over 25,000 advertisers in under one month. The results were a 2.7x boost in ad-driven gross merchandise value and a 94% increase in their overall advertising business, demonstrating the significant impact of Moloco's technology.

Yogiyo