Case Study: Nexon achieves higher-value user acquisition and stronger ROAS with Moloco CTV

Nexon improves CPIR by 50% with Moloco CTV

Nexon, a global entertainment company with a strong portfolio of game titles, faced the challenge of acquiring and re-engaging high-value users on PC and console platforms in the U.S. market. With limited user acquisition solutions available for these platforms, Nexon partnered with Moloco to leverage its new CTV ads solution to reach new audiences through Connected TV.

Moloco implemented its AI-driven CTV solution, which optimized for conversions and enabled precise performance measurement through an MMP integration. This allowed Nexon to connect CTV ad exposure to conversions on PC and console. The campaign resulted in a 50% improvement in cost efficiency and a more than 30 percentage point increase in ROAS compared to other channels, successfully acquiring high-value users.

Nexon