Case Study: Hungry Studio achieves 10% lift in ARPDAU with Moloco SDK

Hungry Studio lifts ARPDAU 10% with Moloco

Hungry Studio, a globally popular casual game developer behind titles like 'Block Blast!', sought to further increase profitability for its already successful games. Despite generating substantial monthly ad revenue, the company needed an advanced and seamless technology integration to drive incremental revenue and solidify its position in the competitive gaming market. To meet this challenge, they partnered with Moloco and its Moloco SDK product.

By integrating the Moloco SDK into its leading game, Hungry Studio leveraged Moloco's machine learning solutions to optimize key performance metrics like ARPDAU. This solution intensified competition within their ad stack and enabled data-driven decisions. The partnership with Moloco yielded significant results, including a 10% lift in ARPDAU on Android and an additional 8% in total ad revenue for their Android titles.

Hungry Studio