Case Study: Burger King achieves 30% lower CPI and 28% more installs with Moloco Ads

Burger King boosts installs 28% and lowers CPI 30% with Moloco

Burger King Korea faced the challenge of acquiring high-value users for its app to increase revenue and promote its "King Order" feature. They also sought to explore new advertising channels beyond walled gardens to ensure brand safety while improving performance. With the help of their agency NNT, they selected the Moloco Cloud DSP from vendor Moloco to address these goals.

Moloco implemented its machine learning-powered solution to automate targeting and bidding on the open internet. This approach optimized performance and identified high-value users. The results for Burger King included a 28% increase in monthly install volume and a 30% lower cost per install (CPI) compared to other ad networks. The campaign also contributed to a 7% increase in daily active users and a 4% point increase in overall purchase volume.

Burger King