Case Study: Rovio exceeds ROAS targets and boosts retention with Moloco Ads

Rovio exceeds ROAS goals by 10% with Moloco

Rovio, the Finnish gaming company behind the Angry Birds franchise, faced the challenge of expanding the user base for its title Angry Birds Journey in the US. They sought a strategic partner to help them effectively reach and retain high-value users to scale the game's prominence.

Moloco addressed this challenge by leveraging its Moloco Ads product and its expansive machine learning infrastructure. By harnessing contextual and first-party data, Moloco's algorithms precisely tailored and delivered ads to potential high-value users. This solution enabled Rovio to exceed its return on ad spend (ROAS) goal by 10% week-over-week and surpass retention expectations at the D3, D7, and D30 milestones.

Rovio