Case Study: PlayHard exceeds ROAS goals with Moloco

PlayHard exceeds ROAS goal by 30% with Moloco

PlayHard, a global game developer, sought to acquire high-value users and improve Return on Ad Spend (ROAS) for its idle game 'Rumble Heroes,' a genre known for high user churn after the first few days. They also aimed to expand their growth cost-effectively into international markets. To address this, they partnered with Moloco and utilized Moloco Ads.

Moloco implemented a solution using its D1 Action Model to target users likely to make a purchase on their first day, accelerating the campaign learning cycle. They also used country-level targeting to optimize budgets for high-ROAS regions and incorporated playable ads in an Interactive End Card format to boost engagement efficiently. As a result, PlayHard exceeded its D7 ROAS goal by 30% and increased the average revenue per paying user of its top whale users by 60%.

PlayHard