Case Study: Lalalab Exceeds ROAS Targets with Moloco and Addict Mobile

Lalalab boosts ROAS by over 12% with Moloco

Lalalab, a photo printing company, faced growth constraints due to reliance on a limited set of advertising sources. To diversify beyond walled gardens and acquire new users more efficiently, they partnered with the vendor Moloco, using Moloco Ads.

Moloco implemented its machine learning technology to optimize campaigns, working with Lalalab's agency Addict Mobile on tailored creatives. This solution helped Lalalab exceed its ROAS targets, increasing ROAS by over 12% while decreasing customer acquisition cost by 9% and achieving the best average basket size among its user acquisition campaigns.

Lalalab