Case Study: NOL Universe drives full-funnel rebrand performance with Moloco

NOL Universe boosts reach to 80% and lifts D14 ARPPU 38% with Moloco

NOL Universe, a comprehensive travel and leisure platform, faced the challenge of communicating a major rebrand through short video ads. They needed to move beyond simple awareness to drive measurable conversions, requiring a full-funnel marketing approach. To achieve this, they partnered with vendor Moloco.

Moloco implemented a full-funnel strategy combining Moloco Streaming Monetization on the TVING OTT platform for broad awareness with Moloco Ads for AI-powered retargeting. This solution connected initial brand video exposure to mobile app re-engagement campaigns. The results included reaching 80% of the core demographic, a 41% video completion rate, and among retargeted users, a 66% increase in incremental reach, purchases around one day faster, and a 38% increase in average revenue per paying user.

NOL Universe