Case Study: Higgs Studio Achieves 2X Installs with Moloco Ads

Higgs Studio boosts installs 2X with Moloco

Higgs Studio, a puzzle game company with over 500 million downloads, faced the challenge of balancing cost-efficient user acquisition with increasing in-app purchases. Their specific goals were to boost Installs Per Thousand (IPM) ad impressions and reduce Cost Per Action (CPA). To meet these targets, they partnered with Moloco and used its Moloco Ads product.

Moloco implemented its machine learning-powered solution, leveraging Higgs Studio's first-party data to target high-value users. They ran multiple user acquisition campaigns with different optimization goals and focused on creative optimization using diverse ad formats. This partnership resulted in a 20% increase in ROAS, a 2X increase in installs, and a 30% increase in IPM for Higgs Studio.

Higgs Studio