Case Study: Rush Royale achieves 180% above ROAS target and 25,000+ monthly installs with Moloco Performance CTV

Axlebolt boosts ROAS 180% with Moloco's machine learning-powered CTV

Rush Royale, a popular mobile tower defense game by MY.GAMES, sought to drive massive user growth by finding new channels beyond its successful mobile user acquisition. To tackle this challenge, they partnered with vendor Moloco and tested its machine learning-powered Connected TV (CTV) solution.

Moloco implemented a performance CTV campaign targeting US consumers. The results significantly exceeded targets, with a ROAS 180% above goal, over 25,000 new monthly installs, and a CPI 70% more efficient than targeted. Moloco's solution delivered high-quality users and enabled the team to expand its successful CTV strategy into new markets.

Axlebolt