Case Study: Zempot boosts WPL sales and CVR with Moloco Studio

Zempot boosts sales 8x in 2 weeks with Moloco

Zempot, a subsidiary of Netmarble and developer of mobile games like Winjoy Poker League, faced rising CPI and falling CVR for their Android user acquisition campaigns. They partnered with vendor Moloco and its Moloco Studio service to diagnose and overcome these performance challenges.

Moloco analyzed the campaign data and identified that ad creatives featuring celebrities were underperforming compared to those highlighting gameplay. They recommended new creatives focused on real gameplay and compelling messaging. After implementing Moloco's insights, the new creatives generated more than eight times the sales and achieved a 0.5% higher conversion rate within just two weeks.

Zempot