Case Study: Karrot achieves stronger real estate awareness and conversions with Moloco MSM and Ads

Karrot boosts Chat conversions 11x with Moloco

Karrot, a leading local community platform in South Korea, faced the challenge of raising awareness for its new real estate service in a way that felt organic and not like a disruptive advertisement to its users. To address this, they partnered with vendor Moloco to utilize its Moloco Streaming Monetization (MSM) and Moloco Ads products.

Moloco implemented a full-funnel solution combining OTT advertising for brand awareness with mobile retargeting for conversion. This strategy drove a 37% video completion rate and an 11x increase in 'Chat' conversion rates. The campaign resulted in the highest number of first-time visitors to Karrot Real estate and a 43% lower cost per action, successfully connecting branding with performance.

Karrot