Case Study: Jar Achieves 7X Growth in Paid Users with Moloco

Jar grows paid user base 7X with Moloco

Jar, a micro-savings mobile app based in India, faced the challenge of scaling its user acquisition affordably and precisely in a competitive Android market. Limited to walled gardens and self-attributing networks, the company sought to expand its reach to the open internet to attract and retain quality users likely to invest and save on its platform. Jar partnered with vendor Moloco to address this challenge using Moloco Ads.

Moloco implemented a machine learning-powered solution that utilized granular, state-level targeting to identify and reach high-value users. This strategy allowed Jar to deliver relevant ads at the right time and price. The results were significant: Moloco helped Jar grow its paid user base by 7x while outperforming customer acquisition cost targets. The campaign also increased D7 return on ad spend by 1.5x and sustainably scaled ROAS campaigns by 3x in just three months.

Jar