Case Study: Viettel Money increases user registrations by 33% with Moloco

Viettel Money increases user registrations by 33% with Moloco

Viettel Money, a digital finance app in Vietnam, faced significant challenges in acquiring new iOS users following privacy changes like SKAdNetwork. Seeking to become the country's leading e-wallet in a crowded market, they needed to efficiently target high-value users at scale. They partnered with Moloco and its Moloco Ads product to drive growth on the open internet beyond self-attributed networks.

Moloco implemented its machine learning solution, utilizing a cost per acquisition model and creating lookalike audiences from first-party data to precisely target high-value users. This strategy led Viettel Money to exceed its campaign goals within the first week, achieving its target CPA. The overall result was a 33% increase in new user registrations, paving the way for consistent user acquisition growth.

Viettel Money