Case Study: Com2uS Exceeds ROAS Targets and Launches Efficiently in Japan with Moloco

Com2uS exceeds ROAS target by 20% with Moloco

Com2uS, a global game publisher, faced significant challenges launching its new RPG in the highly competitive Japanese market. The company needed to maximize brand awareness during the pre-registration phase and then achieve efficient, ROAS-driven user acquisition post-launch. Com2uS partnered with vendor Moloco and its product Moloco Ads to address these hurdles, which included navigating high CPI rates and optimizing ad creatives for local user preferences.

Moloco implemented a strategic campaign using an install-based model with Apple's CPP for pre-registration and a dual campaign approach for the launch to balance user volume with value. This was supported by localized creative optimization based on Moloco's insights. The solution enabled Com2uS to exceed its pre-registration user acquisition target by over 17% and its ROAS goal by 20% after launch, while also achieving a campaign CPI that was 71% lower than its initial target.

Com2uS