Case Study: Koiniwa Achieves 144% Target ROAS with Moloco

Koiniwa achieves 144% target ROAS with Moloco

Koiniwa, a Japanese dating and relationship gaming app, faced a plateau in user acquisition and diminishing app usage after its launch. Seeking a more efficient marketing solution to attract and retain a wider audience, they turned to the vendor Moloco and its Moloco Ads product.

Moloco provided its platform with advanced machine learning to target high-value users in real-time on the open internet. This partnership gave Koiniwa strategic optimization insights and detailed analytics, while also keeping creative operating costs low. The results were highly successful, with Koiniwa achieving 144% of its target return on ad spend (ROAS) and gaining a scalable, secure path for user acquisition.

Koiniwa