Case Study: Scopely drives over 1 million installs for Monopoly GO! with Moloco Ads

Scopely drives over 1 million installs in 30 days with Moloco

Scopely, a mobile-first game developer and publisher, faced the challenge of ensuring immediate success and sustained growth for the global launch of their new game 'Monopoly GO!'. They needed to achieve a high Return On Ad Spend (ROAS) from the outset and required a partner to help them find high-quality users quickly. They partnered with Moloco and used Moloco Ads to address this challenge.

Moloco implemented a solution leveraging Scopely's first-party data to pre-train machine learning models during the game's soft launch. This allowed Moloco's models to quickly identify and acquire high-value users at a global scale. The results were highly successful: Moloco drove over 1 million installs in the first 30 days and overachieved on Scopely's ROAS targets by 2.6 times, helping 'Monopoly GO!' become the number one mobile board game worldwide.

Scopely