Case Study: FREENOW reduces CPN by 62% with Moloco Ads

FREENOW cuts CPN by 62% with Moloco

FREENOW, a European mobility super app offering transportation options across 150 cities, faced challenges acquiring users due to high CPIs and the data limitations imposed by iOS 14.5. They partnered with vendor Moloco and its product Moloco Ads to find an effective channel for acquiring high-value iOS users who would register and make a first purchase within seven days.

Moloco implemented a machine learning-powered solution using FREENOW's first-party data and contextual signals. This approach navigated the iOS data constraints and identified cost-effective creative concepts. As a result, FREENOW reduced its cost per new active user (CPN) by 62% in UK test campaigns. The success allowed them to quickly expand their campaigns to five new regions within two weeks.

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