Case Study: KukuFM achieves 3x more premium trials with Moloco

KukuFm increases premium trials 3x with Moloco

KukuFM, a leading Indian audio content platform, sought to efficiently scale user acquisition across India's diverse regions while maintaining an affordable cost per acquisition (CPA). To meet this challenge, they partnered with Moloco and leveraged its Moloco Ads platform.

Moloco implemented a data-driven solution using its advanced machine learning technology to optimize bidding and targeting. This strategic approach, combined with consultative support and creative insights, enabled KukuFM to achieve a 3x increase in premium trials and a 20% improvement in customer acquisition cost (CAC) efficiency.

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