Case Study: Ajaib triples registration rates with Moloco

Ajaib triples registration rates with Moloco

Ajaib, a digital brokerage and fintech unicorn in Indonesia, faced the challenge of scaling user acquisition sustainably outside of walled gardens like Meta and Google. They particularly wanted to tap into high-value iOS users but had not found success through other platforms. To address this, they partnered with Moloco and utilized Moloco Ads.

Moloco implemented a machine learning-powered solution involving optimized creative strategies, such as dynamic product ads and iOS autostore creatives. Their team worked consultatively to identify that targeting users likely to complete verification led to the best retention. Moloco's platform then optimized targeting and scaled acquisition. The results for Ajaib included a 3x increase in registration rates, a more than 3x improvement in install-to-verification conversion, and a 2x improvement in CTR.

Ajaib