Case Study: Wonder People achieves 20% higher ROAS with Moloco

Wonder People exceeds ROAS goal by 20% with Moloco

Wonder People, a leading casino game developer, faced the challenge of acquiring high-value users for their "Mega Hit Poker" app while maintaining return on ad spend (ROAS). Their existing marketing efforts on walled garden platforms led to inefficient ad repetition and failed to reach a broad, quality audience. They partnered with Moloco and its Moloco Cloud DSP product to find a new, scalable channel.

Moloco implemented a machine learning solution using custom events based on high-value in-app purchases to optimize campaign performance. Their creative team also produced data-driven video ads. As a result, Wonder People exceeded their ROAS goal by 20% and secured high-value users at a 30% lower cost per install than other channels, leading to an increased marketing budget.

Wonder People