Case Study: Animoca Brands achieves 2x lower CPIs and 5x better iOS retention with Moloco Ads

Animoca Brands lowers CPI 2x and boosts iOS retention 5x with Moloco

Animoca Brands, a leading Hong Kong-based mobile gaming company in the Web3 and blockchain space, faced challenges in acquiring high-quality users cost-effectively in Japan for their game Crazy Defense Heroes. This difficulty was heightened on iOS due to Apple's App Tracking Transparency (ATT) framework. They partnered with Moloco, utilizing Moloco Ads, to improve their user acquisition campaign.

Moloco implemented its machine learning models to drive the campaign, using high-impact creatives and working closely with Animoca Brands and their agency partner. The solution delivered outstanding results, particularly on iOS. Moloco provided a cost per install (CPI) that was 2x lower than other channels and achieved a day-seven retention rate that was 5x higher. The return on ad spend (ROAS) was also strong, with iOS users showing a 3x higher conversion rate from install to purchase.

Animoca Brands