Case Study: Devsisters achieves 10% ARPDAU growth with Moloco's in-app bidding SDK

Devsisters boosts ARPDAU by 10% with Moloco

Devsisters, a South Korean mobile gaming company behind the Cookie Run franchise, faced the challenge of increasing ad revenue without negatively impacting the user gameplay experience. Their previous waterfall model required intensive, time-consuming management. They partnered with vendor Moloco to test its in-app bidding SDK as a potential solution.

By implementing Moloco's in-app bidding SDK, Devsisters saw immediate positive results. The solution led to a 10% increase in ARPDAU and significantly reduced the operational oversight needed by the team. Moloco's product became one of the top-performing ad networks for Devsisters, freeing up resources to focus on strategic improvements.

Devsisters