Case Study: Walbi boosts D7 revenue and profit with Moloco Ads

Walbi lifts D7 revenue 24% in India with Moloco

Walbi, an AI-driven cryptocurrency exchange, faced a missed revenue opportunity as its user acquisition campaigns with Moloco were optimized for deposit events rather than actual trade commissions. The company needed to optimize for return on ad spend (ROAS) but previously assumed only large tech platforms could do so effectively.

Moloco recommended and implemented a test of ROAS optimization campaigns specifically targeted at closed-deal revenue. By passing revenue data to Moloco's models and running a controlled test, Walbi saw significant gains. The results included a 13% increase in D7 revenue in Brazil and a 24% increase in India, alongside substantial profit lifts, leading Walbi to shift its entire app portfolio to Moloco's ROAS campaigns and increase its budget with the vendor by 30%.

Walbi