Case Study: Guru Game increases ARPDAU by 5% with Moloco SDK

Guru Game boosts ARPDAU 5% with Moloco

Guru Game, a mobile game developer, sought to diversify its revenue streams and increase its average revenue per daily active user (ARPDAU). Its core audience, an older demographic, rarely made in-app purchases, so the company relied heavily on advertising. To scale its revenue, Guru Game needed a competitive monetization partner and explored options from vendor Moloco.

Moloco implemented its in-app bidding SDK, which expanded competition for Guru Game's ad inventory by reaching a broader pool of high-quality advertisers. This solution delivered a 5% increase in ARPDAU. As a result, Moloco became a top-five in-app bidding ad network for the company by ad revenue, leading Guru Game to transition its entire app portfolio to the Moloco SDK.

Guru Game