Case Study: OKBet boosts installs and lowers acquisition costs with Moloco Ads

OKBet increases installs 50% and lowers CPI with Moloco

OKBet, a PAGCOR-licensed online sportsbook and casino in the Philippines, needed a more efficient and cost-effective strategy to sustain its app growth. The challenge was to find incremental, high-quality users beyond existing channels while maintaining tight control over costs per install, registration, and first-time deposit. To meet these goals, they partnered with the vendor Moloco and its Moloco Ads product.

The solution involved using Moloco's AI-powered advertising engine, which leveraged OKBet's first-party data to optimize for registrations and first-time deposits. Moloco expanded reach across premium apps and used its Creative Studio for rapid ad iteration. The results were significant, with OKBet increasing installs by 50%, lowering CPI to $1-$2, and reducing cost per first-time deposit to $10 on Android and $20 on iOS.