Case Study: Fetch Rewards beats CPI and ROAS benchmarks with Moloco

Fetch Rewards beats CPI goals by nearly 40% with Moloco

Fetch Rewards, a popular shopping rewards app, sought to acquire new users with maximum efficiency. Their user acquisition team was focused on achieving a specific cost per install (CPI) benchmark and a strong return on ad spend (ROAS) to find users who would engage actively with the app after downloading it.

Moloco, using Moloco Ads, was brought in as a demand-side platform. The vendor consistently outperformed Fetch Rewards' initial CPI goal, leading to an even more aggressive target being set. Moloco not only met this lower benchmark but also contributed to broader success, helping the company achieve its annual growth goals months ahead of schedule through efficient campaign optimization and creative testing.

Fetch Rewards