Case Study: Musinsa boosts re-engagement and purchases with Moloco

Musinsa lifts ARPPU 66% with Moloco

Musinsa, a leading South Korean fashion platform, faced the challenge of re-engaging its existing user base to increase visit frequency and foster long-term loyalty without sacrificing cost-efficient sessions. They partnered with the vendor Moloco to leverage its AI-powered performance advertising solutions, Moloco Ads and Moloco Commerce Media (MCM), aiming to reactivate users and expand product exposure for partner brands.

Moloco implemented a segmented audience strategy using Moloco Ads to re-engage users outside the app with tailored creatives and deep linking. Within the app, Moloco's MCM solution then showcased personalized product ads to those reactivated users, guiding them toward purchase. This full-funnel approach delivered strong results for Musinsa, including top cost-efficient session performance and a 66% higher average revenue per paying user for users attributed to both Moloco solutions.

Musinsa