Case Study: Trebel Music reduces CPI by 10% with Moloco Ads

Trebel Music reduces CPI by 10% with Moloco

Trebel Music, a free music streaming app, sought to expand into the new global markets of Colombia and Indonesia. Their challenge was to develop a bespoke marketing strategy to drive app installs and increase user engagement by reaching incremental users on the open internet. They partnered with vendor Moloco and its Moloco Ads product to achieve this.

Moloco collaborated with Trebel's agency, Appvertiser, to create regionally relevant campaigns targeting local channels. Moloco's expansive reach enabled Trebel to scale on the open internet. The solution resulted in a 10% reduction in cost per install (CPI), a 15% improvement in registration rate, and achieving 2 million monthly average users in Indonesia.

Trebel Music