Case Study: Elex achieves 200%+ IAP ROAS with Moloco Ads

Elex achieves over 200% IAP ROAS with Moloco Ads

Elex, a premier mobile gaming company, sought to acquire high-quality users who make in-app purchases for its titles like The Walking Dead: Survivors. To meet this challenge, they partnered with Moloco and utilized Moloco Ads for their user acquisition efforts.

Moloco implemented its proprietary machine learning models to find users with the highest propensity to download and become high-value purchasers. This solution delivered exceptional results for Elex, achieving IAP ROAS over 200% above goal in some key geographies. Moloco became a top user acquisition partner for Elex, driving strong ROAS performance across 36 markets, with over 30% of acquired users making a purchase within seven days in the U.S.

Elex