Case Study: Falcon Game Studio boosts ARPDAU by up to 15% with Moloco SDK

Guru Game boosts ARPDAU by 15% with Moloco SDK

Falcon Game Studio, a fast-growing mobile game developer in Vietnam, sought to expand into Tier 1 markets and needed an ad partner to scale. Their key challenges included finding flexible ad formats for hundreds of games, ensuring seamless technical integration without latency, and ultimately driving a substantial lift in ARPDAU. They turned to Moloco to test its in-app bidding SDK.

Moloco implemented its in-app bidding SDK, which integrated easily with the studio's mediation platforms and provided access to global demand with flexible creative formats. The solution delivered a clear success, with an A/B test showing Moloco's SDK drove up to a 15% increase in ARPDAU. This performance ranked Moloco among the top six ad networks for Falcon Game Studio by ad revenue, while also saving time and reducing manual errors, leading to plans for a full portfolio rollout.

Guru Game