Case Study: 111Percent boosts ROAS and acquires high-value users with Moloco

111Percent boosts ROAS 2.5X with Moloco

111Percent, a South Korean game company, faced the challenge of increasing return on ad spend (ROAS) for its title 'Random Dice: Defense.' After years of marketing, acquiring new high-value users with strong retention potential had become difficult and costly. They partnered with vendor Moloco to develop a new user acquisition strategy using Moloco Ads.

Moloco implemented a customized strategy using its D1 action model, which leveraged 111Percent's first-party data to identify users likely to purchase shortly after installing the app. Through A/B tests, this solution proved highly effective. The results included a 2.5X increase in ROAS efficiency, a 30% decrease in cost-per-install, and exceeding the target D1 ROAS goal by 7%, allowing 111Percent to acquire high-value users and sustain revenue growth.

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