Case Study: GameHive exceeds ROAS targets with Moloco

GameHive exceeds ROAS target by 20% with Moloco

GameHive, a mobile gaming company, sought to diversify its user acquisition strategy for its flagship title Tap Titans 2 to consistently find high-value players while meeting aggressive return on ad spend (ROAS) targets. The company turned to Moloco and its Moloco Ads product to help leverage its data for this purpose.

Moloco implemented a programmatic user acquisition solution using the customer's own data to target valuable users. As a result, GameHive was able to exceed its ROAS target by 20%. The success led Moloco to become a permanent part of GameHive's growth strategy, and the customer plans to use the vendor for future game launches.

GameHive