Case Study: New Story achieves 5% higher ARPDAU with Moloco SDK

New Story increases ARPDAU by 5% with Moloco SDK

New Story, a casual gaming publisher based in Japan, faced the challenge of improving its in-app advertising revenue and increasing its Average Revenue Per Daily Active User (ARPDAU) within a highly competitive market. To address this, the company partnered with vendor Moloco to integrate the Moloco SDK into its ad mediation system.

Moloco's solution provided efficient SDK integration, accurate data reporting, and a focus on ARPDAU optimization. This integration resulted in New Story increasing its ARPDAU by 5%. The success led the company to expand Moloco's traffic across all its iOS and Android games and plan to use the Moloco SDK for all future titles.

New Story