Case Study: Binance achieves 3x lower CPA and hits D7 ROAS targets with Moloco Ads

Binance reduces CPA 3x with Moloco

Binance, a global cryptocurrency exchange, needed to improve new user acquisition and hit ROI goals during peak trading periods. They faced challenges with geo-targeting, frequent ad updates, and required a robust DSP solution. Binance partnered with Moloco and used its Moloco Ads product to address these challenges.

Moloco implemented Machine Learning-powered Dynamic Product Ads that displayed real-time cryptocurrency prices, capturing user engagement. The solution included localized languages and geo-fencing to ensure compliance and effective regional scaling. As a result, Binance immediately reduced its Cost Per Action by 3x and successfully achieved its D7 return on ad spend targets.

Binance