Case Study: InnoGames slashes Android CPI by 85% with Moloco’s AI Advertising Platform

Innogames slashes Android CPI by 85% with Moloco

Innogames, a mobile gaming studio, faced prohibitively high cost-per-install (CPI) rates on Android campaigns for its game Forge of Empires, which undermined its return on investment and stalled growth. The company partnered with Moloco and its Moloco Ads platform to recalibrate its advertising strategy and restore a path to profitable user acquisition.

Moloco implemented a multi-faceted solution using its AI-driven ad engine, which included targeting LAT-enabled Android users, consolidating geo-targeting, and adding new ad formats. This approach allowed Innogames to drastically reduce costs and scale effectively. The results included an 85% drop in US Android CPI, a 36% decrease in Day 7 cost per acquisition, and an 88% increase in Day 7 return on ad spend, enabling profitable global growth for Forge of Empires.

Innogames