Case Study: Picdmo achieves 7X user growth with Moloco Ads

Picdmo grows new users 7X with Moloco

Picdmo, a picture management app, faced rising user acquisition costs and plateaued growth while using walled gardens like TikTok and Meta. To achieve sustainable growth beyond these platforms, they turned to Moloco and its programmatic advertising solution, Moloco Ads.

Moloco implemented a data-driven strategy, optimizing campaigns for high-value users who engaged with Picdmo's key "Snapshot" feature. This partnership delivered a 7x year-over-year increase in total app downloads and reduced cost-per-acquisition to $10-$12, beating their target by 20-33%.

Picdmo