Case Study: Gameberry Studio achieves 110% target ROAS with Moloco Ads

Gameberry Studio achieves 110% target ROAS with Moloco

Gameberry Studio, a hybrid casual game developer from Korea, faced challenges in achieving high Return on Ad Spend (ROAS) and scaling user acquisition campaigns for their title Hunter Raid. The strict requirements of various media platforms hindered flexible testing, while frequent game updates and global targeting necessitated an efficient solution for managing ad creatives. They partnered with Moloco, utilizing Moloco Ads to address these obstacles.

Moloco’s solution leveraged advanced machine learning, trained on Gameberry’s first-party data, to target and acquire high-value users across the open internet. Key strategies included multi-country targeting and auto-generated creatives for rapid adaptation. As a result, Gameberry Studio achieved 110% of its target ROAS, exceeded that target by 50% on premium inventory in Korea, and increased both install volume and campaign budget by 10x and 7x respectively after launch.

Gameberry Studio