Case Study: Wildlife Studios boosts ad ARPDAU by 13% with Moloco SDK

Wildlife Studios boosts ad ARPDAU 13% with Moloco SDK

Wildlife Studios, a top global mobile gaming company, faced the challenge of increasing ad monetization across its major titles without negatively impacting player retention. They sought to grow ad revenue, particularly in games with significant in-app purchase strategies, without driving their enormous user base away.

To address this, Wildlife implemented the Moloco SDK. Moloco provided direct advertiser demand, and Wildlife continuously tested different ad strategies while monitoring user experience. The solution resulted in a 13% boost in ad ARPDAU in key titles. Moloco also grew to become a top ad partner for Wildlife, increasing its share of wallet from 2% to an average of 8.5% over a six-month period.

Wildlife Studios